About Us
IIY Phytoventra Ltd, formerly known as BioTurm Ltd, is a UK-based business focused on the sourcing, distribution, sales and marketing of food supplements and other wellness products. Operating under the guiding principle of “Invest In Yourself” (IIY), the company works with manufacturers, brand partners, retailers and consumers to bring responsibly positioned wellness products to market in the UK and other relevant channels. Our role is commercial and brand-led, with an emphasis on product portfolio development, market access, customer support and responsible communication.
The company’s portfolio includes botanical, nutraceutical and nutritional supplement products selected for quality, traceability and suitability for the relevant market. Where products contain ingredients that are the subject of scientific research, any product communications should be aligned with applicable UK food law, advertising standards and authorised nutrition and health claims requirements. IIY Phytoventra aims to support informed purchasing decisions by presenting product information clearly and responsibly, while distinguishing food supplements from medicines and avoiding medicinal positioning.
Based in Northampton, IIY Phytoventra is committed to operating in line with applicable UK regulatory and commercial standards relevant to its activities, including product presentation, labelling and advertising requirements. The business focuses on building trusted supply relationships, supporting compliant go-to-market activity and promoting a professional approach to quality and customer service. By combining commercial distribution capability with careful brand stewardship, IIY Phytoventra seeks to grow as a credible participant in the wellness and food supplements sector.
Press releases
Cochrane’s Latest Review Signals the End of an Era in Alzheimer’s Research
Decades of Alzheimer’s research has been dominated by one idea: Amyloid‑beta is the cause, and clearing it is the cure. Now, the world’s most... read more
14.05.2026 • By IIY PHYTOVENTRA LTD
Understanding Curcumin Formulations: What to Look for in a Food Supplement
Curcumin supplements are widely marketed in a range of formats, and formulations can differ in concentration, composition, and how they are... read more
12.05.2026 • By IIY PHYTOVENTRA LTD
BCM-95 Curcumin Draws Continued Interest in the Joint Health Category
Interest in joint health remains strong, with researchers continuing to examine how formulation quality and bioavailability may shape the... read more
12.05.2026 • By IIY PHYTOVENTRA LTD